1). Participants were male (n = 12) and

female (n = 5), aged 50–74, of mixed social class and many were retired (Table 1). We conducted four focus groups: one all male and three mixed gender. Two were held in the community, two in university settings. The groups lasted between 75 and 100 min. Reported health status and experiences varied within the focus groups and reflected the range of diseases common in this age group including CVD. Gender and SIMD were similar in participants and non-participants. IWR-1 order We did not have information on the health or weight status of non-participants to enable comparison of these factors (Table 1). Whilst for some participants receiving news of a positive FOBt was a shock, there was a general perception that adenoma was a minor abnormality, with concern tending to focus on the preparation for colonoscopy rather than on the possibility that adenoma could signify a major health problem. Despite adenoma diagnosis being as a result of the CRC screening programme and colonoscopy procedures, several did not appear to know that the polyps could be pre-cancerous. Some participants only became fully aware of this in discussion with others or during the focus groups. The failure to link adenoma with potential cancer appeared to be reinforced by interactions with professionals during the treatment process, which, in participants’ accounts, had tended to focus

on reassurance and to downplay or omit the mention of cancer. Participants seldom considered what might have caused an adenoma, with most saying they “didn’t know”. Some ventured PLX3397 chemical structure possible explanations, including age, genetics and “just chance”, but none recalled receiving information on possible contributory factors during the

diagnosis and treatment process (see Fig. 2). Similarly, participants could not recall receiving advice during or after treatment on prevention of adenoma recurrence. Due to the lack of understanding of adenoma causation and prevention, the concept of receiving advice and support for lifestyle change following adenoma treatment initially appeared to make little sense. Participants were not encouraged to think about prevention during the treatment process, either in relation to adenoma specifically or crotamiton more widely. Furthermore, some of the information participants received contradicted the idea that prevention was inhibitors important (Fig. 3). The reassuring ‘all clear’ messages participants received post-treatment, from verbal and written communications with health professionals, implied a “clean bill of health”, indicating there was nothing about their current lifestyle requiring modification. Some quoted in this context from the focus group invitation letter, which emphasised to invitees that their adenoma was successfully treated and they were unlikely to develop bowel cancer: To me, that tells me I’m all clear… so why do I need to change my diet?” (Group 4).